De Oosterpoort, B4 - Panel Room
15:00 - 16:00
" Real Love: the Fascination of the Brand in Black and Yellow. "
The behaviour of music and football fans is aligned in a lot of ways. For example, both follow their favourite brands on the internet and buy tickets to see their heroes perform. Added to that, football clubs and event organisers face similar challenges, including secondary ticketing.
Football club Borussia Dortmund is a great example of effective brand communication that shows what true black and yellow storytelling is, and how the club meets the growing demands of fans, sponsors and football clubs.
And those demands are continuously growing, meaning that intelligent marketing and sponsoring implementation are hugely important. Alongside that, new and innovative methods are required to enable communication in an authentic and effective way, so that everyone gets some benefit.