Panel

International Breaks: How Streaming is Impacting the Global Marketing Strategy of Developing Artists Ina Jedlicka Columbia Germany (DE), Wilbert Mutsaers Spotify (NL), Espen Blödorn-Mentzoni Propeller Recordings (NO), Jakob Sørensen The Bank (DK)

  • Conference
  • International


De Oosterpoort, B4 - Panel Room
13:30 - 14:30

With teams of editorial playlist curators at DSP's based all over the globe, can we count on the artists' domestic market breaking first? Acts such as Rag N Bone Man and George Ezra have achieved success internationally before being breaking in their home market. What can we learn from this and should labels/marketers be more internationally focused from an early stage.

Moderator: Espen Blödorn-Mentzoni

Noorderslag speaker Ina Jedlicka
Ina Jedlicka
Columbia Germany (DE)
Ina Jedlicka, Senior A&R Manager at Columbia Germany, has worked in the music industry since 2006, beginning her career as an intern at the same company. After finishing law school at the University of Vienna in 2011, she signed several gold and platinum acts for Sony Music Austria before arriving at the Sony building in Munich in 2014. Now, she is responsible for James Arthur’s international success with breakout single “Say you won’t let go” and is developing and working with new artists such as Grace Carter, Au/Ra, Lions Head and dePresno.
Noorderslag speaker Wilbert Mutsaers
Wilbert Mutsaers
Spotify (NL)
Wilbert Mutsaers is currently Head of Benelux, Content & Creator at Spotify. Previously he was CEO at Mojo Concerts - Live Nation. Formerly he was Station manager at the public radiostations NPO 3FM, Radio 6 and FunX of which he managed the music-, marketing- & online-strategy. Mutsaers has been Head of A&R, Creative and Marketing Director at Universal Music and Sony Music Benelux. Mutsaers is co-founder and first chairman of the Dutch Pop-Coalition and a member of the Dutch Creative Council, the creative board for the Dutch Government.
Noorderslag speaker Espen Blödorn-Mentzoni
Espen Blödorn-Mentzoni
Propeller Recordings (NO)
Espen Blödorn-Mentzoni heads up international radio at Propeller Communications - a branch of Norwegian label Propeller Recordings. The communications department offers pan-EU marketing services based in London, Berlin and Oslo. Recent campaigns include Fickle Friends, Alice Merton, Au/Ra, Sløtface, Yungblud, Ary, Highasakite, Moddi, Katzenjammer and many others.
Noorderslag speaker Jakob Sørensen
Jakob Sørensen
The Bank (DK)
The Bank is an independent 360 company from Denmark that works as both management, publishing, booking agency and label. The Bank works with artists like Vera (playing Eurosonic), Minds Of 99, Eloq, Thanks, AV AV AV, Nephew and Hugo Helmig. The Bank just opened a branch in Sweden headed by Ben Malén and looks set to expand into the rest of Scandinavia in the near future. Jakob Sørensen was one of the original founders of Copenhagen Records where he worked acts like Lukas Graham, Alphabeat, Nik & Jay and Nephew.