De Oosterpoort, R10 - Panel Room
13:30 - 14:30
What makes a person decide to go to a concert? Which content strategy is the right for my venue and my target group? How can I organise the whole social media stuff with my daily working routine? Which role shall my venue have in the future society?
As one of its projects the Music Cities Network has now started the first international Audience Development Knowledge Exchange Program between the venues and festivals of the participating music cities. Starting point was the just published study "The Future of Venue Communication', which investigates best practice models of marketing strategies, audience development and experience in the music sector. The study shows that - when talking social media - there still is a lot of potential, which is not being used by venues yet. Other fields, such as fashion and also (big) artists, use social media channels to a bigger extend already.
During this year's Eurosonic Festival the findings shall be taken into action during a Social Media Workshop for Venue Makers (taking place Thursday, 18.01.2018, 12.00 - 16.00 at Hampshire, Radesingelzaal - get in touch with the MCN if you want to take part) and during this panel, which will present findings and recommendations from the Social Media Workshop, will discuss the current challenges and needs and look into the future.
The Music Cities Network (MCN) is a new network dedicated to improving communication and cooperation between music cities around the world. The network was initiated by Hamburg Music Business Association (IHM) and Sound Diplomacy in summer 2016. The cities of Aarhus, Hamburg and Sydney were the first cities to sign up to the network and in 2017 the MCN welcomed Groningen and Nantes as a new member.
Moderator: Lena Ingwersen