Presented by: MMF Team Martin Garrix - How to Create a Superstar Watse de Jong Watse Matter (NL), José Woldring The Media Nanny (NL), Atze de Vrieze 3voor12 (NL)

  • Conference
  • International

De Oosterpoort, B2 - Panel Room
12:00 - 13:00

Whatever the personal and artistic ingredients that define a true international superstar might be, it is clear that Martin Garrix has them all. He is the winner of the 2017 Popprijs, number one on the DJ Mag Top 100 list, counts Justin Bieber as a close friend and he collaborates with a-list artists such as Usher, Dua Lipa, and Troye Sivan, plus he was the face of Armani Exchange last year. But it is not all smooth-sailing, and, as his much publicised split with Spinnin' Records demonstrated, every artist needs a great team to ensure that things run as smoothly as possible. But what do the team behind Martin Garrix really do and how can their good work help an artist to make the step from being known and loved to massively, globally famous? How do key members of the team, including Watse de Jong (his manager) and José Woldring (his publicist) divide responsibilities and make sure that all he has to do is be himself? What does it really take to keep the Martin Garrix music machine on the right track?

Moderator: Atze de Vrieze

Noorderslag speaker Watse de Jong
Watse de Jong
Watse Matter (NL)
Watse de Jong (Watse Matter) is one of the young key figures in the burgeoning landscape of Electronic Music, as he's co-managing Martin Garrix. Watse gained his work-experience at two of the biggest recordlabels in Dance Music; Armada and Spinnin’ Records and has quickly become an inspiration for other young industry players. His global vision, passion for the music and uncompromising work ethic played a major role in the incredible career of 20-year-old EDM superstar Martin Garrix.
Noorderslag speaker José Woldring
José Woldring
The Media Nanny (NL)
In the space of just a few years, José Woldring has built up her fledgling company The Media Nanny into one of Dance Music’s foremost PR agencies through her impressive drive and vision. Born in Groningen, Holland, she moved to Amsterdam in 2008 to pursue a career in music. MTV Networks scouted her during a dance contest and invited her to become a VJ. “I wasn’t that comfortable on screen” she recalls of her early fame, and it was that reluctance which led her to study Media & Entertainment Management at university instead. She juggled her degree with a part-time job in ad sales at a major radio channel, and joined the well-established Anna Agency thereafter, helping manage their artists’ press and social media presence. In 2010, she made the brave decision to set up her own company, and so The Media Nanny was born. With the likes of Martin Garrix, Hardwell, Disclosure, Oliver Heldens, Joris Voorn, Dubfire and Sunnery James & Ryan Marciano on their books, their roster of clients features many of the most successful names in Dance Music. Whether it’s an international magazine cover, online coverage, radio station visits or TV features, The Media Nanny takes care of it all. With a dependable, tireless working attitude, José is one of the industry’s most acclaimed PR managers, with a young, dynamic team working alongside at her burgeoning worldwide operating companies in Amsterdam, Los Angeles and London, UK.
Noorderslag speaker Atze de Vrieze
Atze de Vrieze
3voor12 (NL)
Dutch journalist at music platform 3voor12 and hosts the 3voor12 Talkshow.