De Oosterpoort, B4 - Panel Room
15:00 - 16:00
Storytelling and content marketing: every industry talks about them except one: the music industry. Sites for festivals look like homepages of telecom companies. Sites of bands are deadly brochures full of meaningless blah blah. And why? Because they're only interested in the sales of tickets and albums. What can the music industry learn from real estate fairs and technological companies? And how did the French band Indochine and American surf rockers from Switchfoot put themselves on the map again with storytelling.
Moderator: Cor Hospes