Latifah aka La Diva is a rapper from Amsterdam, who arrived on the scene two years ago with a classy '101Barz' session. She signed a deal with Top Notch, The Netherlands' biggest hip hop label, and worked on several singles with national stars. The single 'Laag/Boven' with SBMG went platinum. In September she stormed into the Dutch Album Top 100 at #4 with the bold debut album On My Way. It made Latifah the first female artist in the top 5 since Caro Emerald in 2010.