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ESNS announces keynote by David Marcus, Ticketmaster (us)

As Head of Music, David Marcus is responsible for Ticketmaster’s largest business segment, selling more than 60M concert tickets annually.

How do high-demand tours like U2, Ed Sheeran, and Hamilton ensure fans – as opposed to scalpers or bots – have the best access to tickets? It’s the responsibility of industry stakeholders - agents, managers, artists, promoters and the companies like Ticketmaster who support them - to ensure tickets are being sold to people who actually intend to use them. David Marcus, EVP and Head of Music for Ticketmaster North America, will take an in-depth look at the road to planning a sales campaign, from the economics of a tour to fan identification and engagement using the latest technology like Verified Fan - all with the end goal of putting the fans first.

Biography David Marcus, Ticketmaster (US)

David Marcus is EVP, Head of Music for Ticketmaster, where he is responsible for the company’s largest business segment, selling more than 60M concert tickets annually. Before joining Ticketmaster, Marcus was Chief Commercial Officer at ScoreBig, the country’s first name-your-own-price ticketing platform. Before Scorebig, Marcus spent four years as Warner Music Group’s SVP, Worldwide Artist Services, where he had direct oversight for the development of new lines of business for the music group, including global touring, ticketing, merchandising, and e-commerce. Previously, he was SVP, Global Music at Ticketmaster, LLC, where he built and led an international team that provided sales and marketing strategy and operational support to touring musical artists. Marcus began his career as an entertainment and intellectual property attorney at O'Melveny & Myers.