Manoi Association w/ Electric Castle Festival (RO)
With ten years of experience in communication, events management, coordination of digital projects and business intelligence consultancy, Beatrice is passionate about pushing the boundaries of businesses to innovatively build-up a more sustainable reality through their events, services and products.
Beatrice is the co-founder of MAINOI Association, an NGO active in environmental protection, cultural promotion and alternative education. Since 2014, Beatrice is coordinating the programme of eco awareness and CO2 footprint reduction, based on gamification and sustainable events management, at Electric Castle, the most influential music festival in Romania. She is also the initiator of Music Drives Change, MAINOI’s campaign for artists, who invite their audiences to collective positive change through music and conscious behaviour, having on-boarded world-class bands, such as Asian Dub Foundation, The Cat Empire, Nightmares on Wax, Dub Pistols, Rudimental, The Subways, as worldwide endorsers of calls-to-action for sustainability.
She also works as Business Intelligence Consultant at The Head Quarter, a digital transformation consulting agency. Here, her job is to design and redesign business processes, by decoding human interactions and needs in order to unravel the true potential of businesses via digital solutions.